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Turnkey Investing

Turnkey Investing (Built-To-Rent)

What is Build-to-Rent (BTR)?

Build-to-Rent (BTR) investing focuses on newly constructed homes and communities that are designed specifically for rental purposes, rather than for sale. Unlike traditional single-family rentals that are often purchased one by one on the resale market, BTR homes are new construction properties built from the ground up to meet the growing demand for high-quality rental housing.

Thus asset class combines stability of residential real estate with the scalability and efficiency of institutional-grade investments, offering both long-term income potential and property appreciation.

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Why Investors are Turning to Build-to-Rent?

The Build-to-Rent model has become one of the fastest-growing investment sectors in US real estate.
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Strong, Consistent Demand: Rising home prices, limited housing supply, and lifestyle flexibility have driven more families and professionals toward renting new homes.

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Lower Maintenance & Vacancy Risk: New construction homes reduce maintenance costs, attract higher-quality tenants, and stay occupied longer.

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Scalable Investment Model: Whether through individual home purchases (link to investment properties) or entire rental communities (link to whole communities). Investors can grow portfolios efficiently.

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Predictable Income Streams: Professionally managed rental communities offer reliable cash flow through steady occupancy rates and market-driven rents.

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Diversification & Long-Term Growth: BTR investments offer diversification from traditional multi-family or resale rentals while benefiting from appreciation in desirable growth markets.

Build-to-Rent vs Traditional Rental Properties

Build-To-Rent

Traditional (Resale) Rentals

Property Condition

Brand-new construction

Often older homes with deferred maintenance

Tenant Appeal

Modern finishes, energy efficiency, community amenities

Varies by property age and updates

Operating Costs

Lower initial maintenance and repairs

Higher ongoing maintence and capital expenses

Investment Scale

Easily scalable across new developments

Limited by availability of quality resale inventory

Rentability

Consistent demand from renters seeking new homes

Depends on market conditions and property quality

Why Build-to-Rent Makes Sense Now

According to John Burns Research & Consulting, the US is short over 3 million single-family homes, and more than 60% of renters prefer single-family living over apartments. With strong rental demand in the Southeast and Sunbelt states, investors are capitalizing on high occupancy rates and steady rental growth.

In addition, Harvard’s Joint Center for Housing Studies reports that new single-family rentals outperform older homes in both rent premiums and tenant retention, making BTR one of the most resilient and profitable real estate strategies today.

  • ~94% occupancy in “horizontal multi-family” (townhomes, duplexes, quadplexes style of BTR) communities as of mid-2025. (multifamilyaffordablehousing.com)

  • ~1.5% YOY rent growth for BTR overall (including duplex / quadplexes / multi-family) vs ~.3% for traditional multi-family in Q2 2024. (CBRE)

  • BTR completions are forecast to account for 6.3% of multi-family supply in 2025, rising to ~6.8% in 2026. (Multi-Housing News)

  • Many new BTR projects under construction have 350+ units, often mixing different unit types (townhomes, duplexes, quadplexes, low-rise multi-family) rather than strictly single-family homes.

Partnering with Southern Impression Homes

Southern Impression Homes specializes in Build-to-Rent communities, single-family, multi-family, duplexes and quadplexes across Florida, Georgia, and the Southeast. We provide investors with:
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Turnkey rental-ready properties built for long-term performance.

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In-house architecture, construction, property management and financing.

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Data-driven site selections focused on rental demand and growth markets.

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Streamlined acquisition process designed for individual, corporate, or institutional investors.

Start Investing Today!

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Testimonial Don Wenner

“My company has invested over $40 Million into real estate deals with Jim and had great success. | also consider him one of my top advisors when it comes to living a legendary family life. He's a crowd favorite at our annual event."

Don Wenner / Institutional Investor
  • $4 Billion Assets Under Management
  • $40,000,000 Invested in Southern Impression Homes Deals
Testimonial Don Wenner

“My company has invested over $40 Million into real estate deals with Jim and had great success. | also consider him one of my top advisors when it comes to living a legendary family life. He's a crowd favorite at our annual event."

Don Wenner / Institutional Investor
  • $4 Billion Assets Under Management
  • $40,000,000 Invested in Southern Impression Homes Deals
Testimonial Don Wenner

“My company has invested over $40 Million into real estate deals with Jim and had great success. | also consider him one of my top advisors when it comes to living a legendary family life. He's a crowd favorite at our annual event."

Don Wenner / Institutional Investor
  • $4 Billion Assets Under Management
  • $40,000,000 Invested in Southern Impression Homes Deals